All photography by Lynn Langmade

Hire the Skills of a CMO Without the Full-time Commitment

Marketing Accelerator for SaaS Startups 

Why Should You Hire a Fractional CMO?

Grow Faster

Working with me to complete the Growth Accelerator helps speed up your early-stage SaaS growth by bringing you proven processes, tactics and tools that we've used with many startups. Simply put, you’ll grow faster.

Increase Revenue

With growth comes revenue. The more customers we gain, the more revenue grows. We’ll not only develop new strategies to increase customer acquisition, but we’ll also develop strategies to pull more revenue out of existing customers.

Cut Costs

Successful SaaS companies know that a full-time marketing leader can be an expensive luxury, but this doesn't mean you shouldn't have expert counsel to help grow and market your business. If you're a small startup on a budget, a part-time CMO can provide the skills and leadership you need but at a fraction of the cost.

Get Access to Instant Marketing Expertise

It can be lonely as a founder, especially when growth is stagnant or non-existent. And let’s face it, you’re already wearing too many hats. What you really need is a marketing expert to help guide you through critical decisions you need to make to grow your business. With a fractional CMO, you get access to immediate marketing expertise whenever you need it.

Gain a Trusted Marketing Partner

As your dedicated CMO, I work tirelessly to partner with you to deliver coaching, recommendations, plans, processes, and templates that will draw in new customers, convert them into leads, and transform them into happy customers. You’re no longer alone. You have a trusted marketing partner who’s completely committed to helping you achieve success.

Enjoy Flexibility

The best thing about hiring a part-time CMO is that you can decide exactly how much guidance you and your team need and you have the flexibility to change your commitment whenever your needs change due to business or market conditions. In short, you have the best of both worlds—a marketing leader exactly when and how you need it.

How We’ll Work Together

5-Step Proven Growth Acceleration process

I’ll work closely with you through a systematic “growth accelerator” process designed to develop a growth strategy that's a perfect fit for your business goals. I’ve leveraged this proven step-by-step process with many clients to help them achieve phenomenal growth results in a fraction of the time. The 5-step process looks like this:

1. Meet weekly, bi-weekly, or monthly  

2. Guide your company through growth workshops that include:

   • Finding opportunities for growth and focusing on them

   • Researching your customers and creating an ideal customer experience

   • Defining critical projects to complete for marketing and the company as a whole

   • Developing a customer acquisition plan, nurture plan, and revenue plan

   • Taking a hard look at your operations, positioning, and messaging

   • Revamping your brand and corp identity to speak to your target audience and customers

3. Build highly-customized growth strategies designed for your company’s unique needs

4. Provide a unique growth playbook to help your team execute on these growth strategies, leveraging processes and templates

5. Act as a soundboard for any and all questions and ideas you have about marketing

Get the guidance you need to grow